The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Mattel has announced a major partnership with OpenAI to create AI-powered toys for its iconic brands like Barbie, with the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP ...

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

Ahead of International Day of Play on 11th June, Mattel, Inc., a leading global toy and family entertainment company and ...

For the longest time, Barbie dolls have stood out as a cultural icon as a children’s companion and a means of imagination.

Inspired by elements of Nordic folklore, Labubu was created in 2015 by Hong Kong artist Kasing Lung as a part of his ...

Amirah Kambe’s research reinforces the idea that representation impacts children’s confidence, mental health and well-being.