The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

AI meets playtime. Mattel and OpenAI plan to jointly design and launch a range of products using artificial intelligence.

Mattel has announced a major partnership with OpenAI to create AI-powered toys for its iconic brands like Barbie, with the ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toy-making and ever-expanding pipeline of IP ...

(Reuters) -Mattel has teamed up with OpenAI to develop toys and games with artificial intelligence, and expects to launch its ...