The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

The partnership will see the maker of Barbie, Hot Wheels, and Fisher-Price toys use OpenAI in products it will release later this year. The goal is to make toys smarter and thus more attractive to ...

Barbie is getting an AI upgrade as Mattel partners with OpenAI to develop smart toys using their technology, marking a new ...

Ahead of International Day of Play on 11th June, Mattel, Inc., a leading global toy and family entertainment company and ...

Klippa Shopping Centre, Toppen Shopping Centre, and IPC Shopping Centre brings play to life through a variety of immersive ...

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

Who was the California-based person that developed a plastic ‘saucer’ that became a renowned outdoor toy? Did the Phillies ever have ... California-based Mattel developed a beach-based doll named ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said Thursday that it’s teaming up with OpenAI, which created ...

She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...