Harley-Davidson Inc. has rolled out the next-generation of its Sportster model promising to turn the heads of motorcycle enthusiasts with badass styling, torque aplenty and enhanced technologies ...

For a generation of young riders, Harley has become an underdog – and people like an underdog. Aboard the brand’s strange new Sportster S, a machine that reimagines a family of bikes that ...

For 35 years, the Irons have built a dynasty around being Harley-Davidson's go-to sportster across multiple generations of riders while going through an evolution of its own. Not too small to ride ...

Harley-Davidson decided to effectively reinvent the Sportster by transforming it ... 5 environment that spelled the end of the previous generation’s Evolution 883 and 1200 motors in Europe.

Harley-Davidson introduced two new Sportster models to add to its goal ... Sportster owners have been doing with their own bikes for generations,” said Richards. The fat-front-tire look ...

Fast forward seven years – a whole new generation of riders! – and Harley is relaunching the Dark Custom range in a typhoon-hit Tokyo. Media on soaking Sportsters in downtown Tokyo Greg Willis, ...

Beyond the boomer generation Harley-Davidson has long known its ... While waiting she sat on a Sportster 883 Low, the company's flagship product in the push to win over women.

Years ago, while in negotiations to purchase my first motorcycle, a 2014 Triumph Bonneville T-100, I test-rode a Harley-Davidson Sportster. It was a bit of a lark, and frankly I was hoping I hated it ...