There's: "A noticeable change in student focus and engagement in school, all in regard to Gen A," Matt Eicheldinger told ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Generation Alpha includes those born in 2010 and onward. Generation Alpha, the youngest generation, born between 2010 and 2024, quickly emerged as an influential demographic, one poised to shape ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

many brands are now thinking ahead to the next big thing—Gen Alpha. By 2025, Gen Alpha will be comprised of more than 2 billion people, the largest generation ever, according to McCrindle Research.

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

Born between 2010 and 2025, Generation Alpha (Gen A) are setting themselves apart from their Millennial and Gen Z parents. Born entirely in the 21st Century, the newest generation is tech savvy, has ...