After the pandemic, Gen Alpha, whose oldest members are 12 years old, exhibits increased rates of illiteracy, screen dependence, an inability to focus, problems self-soothing when frustrated ...

Understanding Generation Alpha’s travel preferences means unlocking how the youngest travelers are already shaping choices in road trips, cruises, train journeys, and more. Born between 2010 and ...

A new generation has emerged: Generation Alpha. While the official age range for these youngsters is still heavily up for debate (some maintain the generation began in 2012 and runs through 2024 ...

Generation Alpha, born in or after 2010, is poised to redefine how brands approach marketing. Unlike their predecessors, this tech-savvy generation has been immersed in digital experiences from ...

Here, we refer specifically to Generation Z (born between 1997 and 2012) and Generation Alpha (born after 2013), the generations that have grown and developed amid a profound technological shift ...

A new generation has been born. "Generation Alpha" is the latest term denoting a distinct group of people born in a specific period. I was curious to know more about this new generation.

Born between 2010 and 2025, members of Generation Alpha are still young, but it is crucial for brands to begin preparing for and engaging with this emerging cohort now, according to a new Mintel ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...

UBS highlighted over 50 global companies where analysts identified exposure to the Generation Alpha across multiple industries. ‘Gen Alpha’ are those kids born between 2010 and 2024 ...

Corrected: This essay was updated to correct information about Sandra Bland’s death and the New Orleans terror attack. My wife and I have twins born in 2010 ...

Generation Alpha has been dethroned as the newest generation. Babies born on Jan. 1 of this new year, and for the next 14 years, will make up Generation Beta. This new surge of young people will ...