"Generation Alpha" is the latest term denoting a distinct ... Generation X was named after a book by Douglas Copeland which is really just a book about people who are not baby boomers.

Gen Alpha kids, aged 2 to 12 ... kids should be surrounded by books to simply learn how they work — turning physical pages instead of swiping on an iPad, for example. That’s where parents ...

One name has caught on in the English-speaking West: “Generation Alpha”. It symbolises a fresh chapter, says Mark McCrindle, the Australian demographer behind it. He canvassed people for ideas ...