This discrepancy between belief and action, known as the “attitude-behaviour gap,” is a defining characteristic of Gen Z consumerism. While it’s not unique to Gen Z, it’s particularly ...

Tired of the “lazy” label, Gen Z workers say they’re misunderstood — not unmotivated — and just want a voice, less burnout, and meaningful collaboration.

Marko Cvetkovic / Getty Images When it comes to annual spending, Generation Z spends less than older generations, such as millennials, Generation X, and baby boomers. So, how thrifty is Gen Z ...

They’re turning doomscrolling into dollars. Gen Z — the generation glued to their screens for nearly seven hours a day — has found a way to cash in on their scroll time: selling their ...

Younger generations have been dismissed as "gullible" for decades – but is there something about Gen Z that makes them the "most gullible" generation of all? A recent Politico article made a ...

This happened to Reginald Ballard, nicknamed Bruh Man after his character from the popular '90s sitcom "Martin." He was part of "Martin: The Reunion" in 2022. Bruh Man is set to headline the stand ...

Have you ever noticed that a lot of comedy pieces and memes about Gen-X portray them as pessimists who are all doom and gloom? As a member of Gen-X, I often found myself nodding in agreement with ...

The youth are not in revolt when it comes to paying for apps and streaming services, with Gen Z being the most heavily subscribed generation in the U.S., according to new data shared with TheWrap ...

Gen Z author and influencer Christian Hodges says his generation has not been taught "how to deal with losing," and that may be to blame. "From childhood rec leagues to the ‘No Child Left Behind ...

Each generation has its own unique set of characteristics it's most known for, as well as its own way of doing things. For example, Gen X, born between 1965 and 1980, do a lot of things ...

Gen Z workers aren’t “quiet quitting,” they’re disengaging from outdated leadership models. New research reveals that Gen Z workers are “quiet quitting” due to ineffective and outdated ...

Generation Z: 1995-2009 (age 16-30) Gen Alpha: 2010-2024 (age 15 and younger) What will the next generation be called, after Gen Beta?