Who are Gen Z? What makes a millennial and which group are you? - Gen Z, millennials, boomers, and everything in between: who ...

━CHAPTERS━ 00:00 Gen Alpha versus Gen Z 05:00 Brainrot content 07:00 Exploring fictional chapters 09:00 Fun expressions and emojis 14:00 More playful content with emojis California closes $12 ...

Gen Alpha’s anxiety is rising fast—and it’s not just because of screens. Discover the hidden culprit and how we can raise stronger, more resilient kids in a tech-filled world.

These side hustles are also reshaping how they use screen time. Gen Alpha now spends 3.5 fewer hours per week on screens for entertainment or relaxation compared with Gen Z.

As the summer shopping season kicks off, all eyes are on Gen Z—those born between 1997 and 2012 and whose purchasing power wields significant influence over market trends.

Gen Z’s desire to live sustainably often clashes with the convenience, affordability and appeal of fast, trend-driven consumption.

In FoodNavigator-USA’s latest special edition, Marketing to Gen Z and Alpha, we explore what types of claims, communication channels, products and brands resonate with Gen Z and Gen Alpha, who ...

As Generation Z enters the workforce in a serious way — and Gen Alpha gets set to join them — the lexicon surrounding money and wealth, as well as the appearance of both, has drastically ...

The number of teens who believe they'll attend a four-year college after high school has dropped 25 percentage points since 2018.

The world’s newest consumer group, Generation Alpha (Gen A) is proving it’s engaged, individual and ready to rebel.

According to the latest Vantage Report from Vagaro, the leading software for businesses in beauty, wellness, and fitness, Gen Z and Gen Alpha are reshaping t ...