Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

I made ChatGPT rewrite fairy tales and climate news in Gen Alpha slang — Goldilocks got ‘ratio’d' and more hilarious brain ...

As Generation Alpha blends gaming with social connection, brands are moving into platforms like Roblox to stay relevant—and ...

Companies crave loyalty from the savviest of digital natives, but earning it will take a uniquely engaging approach ...

Users who successfully complete the presented challenges will earn some movie-themed rewards for their Roblox avatar ... “Reaching Gen Z and Alpha requires more than just traditional marketing ...

Partnering with Gamefam, UM & WildBrain, the trio found that the answer is Roblox, where 77 million daily active users across Gen Z and Alpha spend over two hours a day on average – more than ...

Sony and Gamefam have a game plan to get Gen Alpha to theaters for next ... will earn some movie-themed rewards for their Roblox avatar, like a bonsai tree head and bandana, Victory Pizza Box ...

Sony and Gamefam have a game plan to get Gen Alpha to theaters for next month ... will earn some movie-themed rewards for their Roblox avatar, like a bonsai tree head and bandana, Victory ...