Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Skincare brands, including the acne brand Differin, are flocking to Roblox to reach their newest, youngest customers.

Sony and Gamefam have a game plan to get Gen Alpha to theaters for next month ... will earn some movie-themed rewards for their Roblox avatar, like a bonsai tree head and bandana, Victory ...

Users who successfully complete the presented challenges will earn some movie-themed rewards for their Roblox avatar ... “Reaching Gen Z and Alpha requires more than just traditional marketing ...

Gamefam is launching Karate Kid Training Simulator, a title that will immerse players in the world of the upcoming film Karate Kid: Legends, on Roblox.

I made ChatGPT rewrite fairy tales and climate news in Gen Alpha slang — Goldilocks got ‘ratio’d' and more hilarious brain ...