Powerade's Xtra Sour sports drinks, Della Vite's new canned spritzes, Savage Rabbit vodka, Arizona Tea's Watermelon ...

Here is a RAGBRAI veterans' packing list. Tent. Stakes. Rain fly or tarp. Padlock (for tent's door). Sleeping bag. Air ...

After redesigning its packaging and amplifying its recipe, POWERADE goes extreme with its three new flavors. Sports hydration ...

W hen thinking about sodium in your diet, you probably picture salty snacks, canned soups, or fast food—not beverages. But surprisingly, some drinks contain high amounts of sodi ...

SEO data isn’t just for rankings. It’s a tool for brand intelligence. See how search trends exposed big shifts in the sports ...

When Coca-Cola fully took control of BodyArmor in 2021 in a $5.6 billion deal, the company announced it had a goal of it “becoming the #1 global sports drink” and toppling PepsiCo’s Gatorade ...

Paige Bueckers, Juju Watkins and Cooper Flagg are officially ready for March Madness. Front-lining a new campaign for Gatorade, who knows how much athletes sacrifice to win, because as the world ...

Powerade has launched its newest product, Powerade Xtra Sour, expanding its portfolio of sports drinks with three bold ...

Instead of touching the Powerade bottles, he blocked them with a sign of his primary sponsor, Lowe's. This move cost him $10,000, as NASCAR deemed Johnson's actions "detrimental to stock car racing." ...

Research firm Euromonitor reports that Gatorade commanded 63.5% of US sports drink marketshare in 2023, compared to BodyArmor’s 12% and 14.3% for its sister brand Powerade.

Gatorade Zero comes with 10 calories or less, 1-2 grams of carbs and no sugar in every 20-ounce bottle, while Powerade Zero has no sugar and no carbs, as well.