A new logo for Gap that debuted to much criticism Wednesday might not be the perfect fit, Bill Chandler, vice president of corporate communications of Gap, tells Co.Design.

Gap is hitting the links with a new collaboration with Malbon Golf, the lifestyle sporting brand seen on PGA pros and stars ...

Home; Business; Features Gap's rebranding FAIL: 4 lessons. After its new logo was savaged online, the mega-retailer has reverted to its classic look.

Gap is seeing its turnaround efforts taking hold, but the retailer still faces tariff threats and slower momentum at sister ...

Missy Elliot and Madonna advertising Gap in 2003 Credit: Getty. I lived in my Gap hoodie. It was a fuschia pink fleece with the signature white logo emblazoned across the front.

I visited three Gap locations in New York City — Fifth Avenue, Grand Central, and Times Square — to see what the brand is doing well and what it needs to improve if it wants a resurgence in 2024.