General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM's dealer service brand for 37 years will be scrapped as of Feb. 1 in favor of "certified ...

Mr. Goodwrench became well-known over the years, but was disconnected from GM and its four brands, said spokeswoman Pamela Flores. The new strategy, she said, will link buying a car with service ...

Currently, Goodwrench is the full-service provider for GM dealerships with Chevrolet, Buick, Cadillac and GMC franchises and for the recently deceased Pontiac and Hummer brands. Replacing ...

General Motors has given the tall, hunky Mr. Goodwrench his walking papers, announcing it would drop the Goodwrench name on its dealership auto service and repair programs. Instead, in more traditi… ...

The Detroit-based automaker started the Goodwrench service brand in 1974. GM dumped four brands as it went through bankruptcy protection last year and now sells only Chevrolet, Buick, GMC and ...

DETROIT, Nov 8 (Reuters) - General Motors Co [GM.UL] will end a 36-year run for its familiar Goodwrench brand name for services at its U.S. dealerships by Feb. 1 of next year, the automaker said ...

But in recent years, many of GM's 4,500 dealers failed to use the Goodwrench signs at their stores or put the logo in advertising, the source said.

Alas, poor Goodwrench. It would seem that General Motors is out to off its fellow of infinite wrench. According to Automotive News, GM is moving away from its brand of car mechanics in order to ...

Goodwrench -- General Motors' venerable dealership service brand -- is getting a marketing overhaul. The update will affect the look of dealership service centers, technicians' uniforms ...

DETROIT — General Motors is asking Mr. Goodwrench to pack up his toolbox. The mechanic who served as the symbol of GM’s dealer service brand for 37 years will be scrapped as of Feb. 1 in favor ...

Although the Goodwrench branding has been in place for nearly three decades, GM announced will drop it effective February 1, 2011. Instead, the company will implement new Certified Service ...

Good-bye, Mr. Goodwrench. General Motors plans to drop its Goodwrench brand on February 1st in an effort to emphasize its four U.S. brands.