Spotify announced this morning a new partnership with online GIF database GIPHY to enable discovery of new music through GIFs. No, the GIFs themselves won’t play song clips, if that’s what you ...

Spotify and Giphy now give you a way to 'listen' to GIFs by pointing you to a musician's Spotify ... Stars may be more likely to share clips from their latest music videos if they know they'll get ...

The humble gif is set to enter a new dimension courtesy of a partnership between Spotify and Giphy to reach the ears of viewers with a new music feature.

The app allows you to mash up media in order to create unique "remixes" that combine photos, videos, GIFs and music pulled from a variety of public sources, as well as from your own Camera Roll.

The participating GIFs will be discoverable both on the Giphy mobile app and through its website. Once you click through the artist's Spotify page, you'll be able to stream their music, of course.

What's a GIF good for? The Internet's favorite moving image format is inescapable on blogs and, increasingly, news sites, illustrating "Mad Men" recaps and livening up listicles. For this year's ...