Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like ...

The GEICO caveman is back for the NFL playoffs. Here's a look at which actors have played the iconic character through the years.

As the Geico cavemen illustrate, it is not easy being a hairy, thick-browed Neanderthal living in contemporary America. But those characters from one of the insurance company's television ...

Geico has created a 14-minute faux documentary about its famous ad character, the Gecko (and its famous Caveman appears, too) ...

Those Geico "cavemen" shouldn't be so upset after all -- they may get their own television series.

Geico's caveman advertising character will play a round of golf with TV sportscaster Phil Simms during his Super Bowl pregame show on CBS this Sunday, in a not-so-subtle effort by the unit of ...

The cavemen characters appeal to customers in a younger market, while Geico has its enduring gecko character to reach a broader audience, according to marketing expert Peter Koeppel, president of ...

The cavemen—like Geico's other mascots—were the inspiration of the Martin Agency, an ad firm in Richmond, Va., that counts Wal-Mart, Hanes and UPS among its clients.

YES, THE TV PILOT I wrote this year was rejected while a sitcom version of the Geico caveman commercials made the fall schedule.

The Geico caveman sprung from the pages of a creative brief sent to the insurer from its advertising agency, the Martin Agency.

ABC's decision last week to greenlight a half-hour pilot program based on Geico's popular cavemen characters highlights the blurring line between advertising and entertainment, as well as the ...

Geico thaws Caveman on road to the Super Bowl A new spot from The Martin Agency sees the iconic brand character wake up from a nightmare about the “so easy, a caveman can do it” tagline.