Color isn’t the only perk of the Libra, it also supports note-taking via the Kobo Stylus 2, which is sold separately for $69.99. Hot off testing the Kindle Scribe (2024) ...

No one can experience the exact same colour as you do. Colour is a perceptual experience created by our brains. It’s the interaction between a material, light and the mind.

From milk tea to iced chocolate, these 16 hair colour trends will reign supreme in 2025, according to hair experts. Skip navigation! ADVERTISEMENT.

Your 2025 colour forecast: Six colour trends set to dominate fashion and design in 2025. From Pantone’s 2025 Colour of the Year, Mocha Mousse, to pastels like butter yellow — these are the ...

What to know about the effort to get rid of artificial food dyes 04:06. The U.S. Food and Drug Administration announced Friday it has approved the use of three color additives from natural sources ...

iPhone colors may not matter much to some, but for plenty of users, they have the power to sway an upgrade decision. And with this year’s iPhone 17 lineup, we could see bigger color changes than ...

Using an experimental technique called “Oz,” researchers say they stimulated the human retina such that people saw a brand-new colour. A laser beam was shone into the pupil of one eye of each ...

A team of scientists claim to have discovered a new colour that no human has ever seen before. But what does ‘The Wizard of Oz’ have to do with this contested discovery?

Scientists in the US have achieved a groundbreaking feat by enabling five individuals to perceive a completely new color, named "olo," through targeted laser stimulation of specific eye cells ...

New colour seen for the first time by tricking the eyes. A device has enabled people to see a new a shade of blue-green, which they say is more intense than any experienced before.

The best sneaker color trends of 2025 include shiny metallics and bold red. Favorite styles from Adidas, Puma, and Dries Van Noten are all included in the mix.

Do you know the colour purple isn’t the real colour but an illusion where your eyes don’t see purple—your brain does. Purple has dominated our cultural imagination for centuries.