Many famous logos use bespoke fonts, which allow a brand to ensure a distinct visual asset. But while these are sometimes designed from scratch, even bespoke corporate fonts are often modified ...

Controversy aside, we’re big fans of “unfinished” logo styles here at The Verge, and it looks like Sandisk did alright with its rebrand. It certainly could do worse -- just look at PayPal ...

Today Fonts In Use and BrandNew point out the odd case of Motter Tektura, a typeface created in 1975 by the Austrian designer Othmar Motter, who died in 2010. If you were alive in the late 1970s ...