As machine intelligence blends with human instinct, GenAI is reshaping how we use execution, experimentation and empathy ...

Today’s most effective creative teams are hybrids. They know how to shape prompts, remix outputs and blend machine efficiency ...

I started with ChatGPT’s “deep research” mode, asking it to compile a report on what new jobs for humans might be created by the rise of A.I. It asked a few follow-up questi ...