Fortunately, the '90s are back and FUBU was a huge brand back in the day. J. Alexander Martin: Personally I don't think streetwear exists anymore—not in a traditional sense.

Fubu’s logo-heavy clothes were inescapable in the ’90s, driving a $350 million-a-year business. Nearly 30 years later, the brand is relaunching through licensing deals and collaborations aimed ...

Founded by Daymond John, J. Alexander Martin, Keith Perrin, and Carl Brown, FUBU catapulted into the hands of hip-hop’s elite and became a staple in 90’s fashion.

Iconic ’90s streetwear label FUBU made its stateside return at Atlanta Fashion Week amid an embrace of Y2K style by Gen Z. Accessibility statement Skip to main content.

FUBU CEO Daymond John on how homophobia affected the fashion line in the ‘90s: “Nobody wanted to talk to us” By Editors May 6, 2024 at 3:00pm ...

In the ’90s and early 2000s, FUBU was a major part of hip hop culture, worn by some of the biggest stars, including Beyoncé, Diddy, Lil Wayne and more.. During its height, over 5,000 stores ...

Alicia Keys appeared on Friday’s episode of “The Kelly Clarkson Show” to promote her Broadway musical “Hell’s Kitchen” in a ’90s-inspired look. The “Girl on Fire” singer arrived ...

Many labels from the '90s have even staged comebacks; like Fubu, J.A.N.E. cosmetics, and even Limited Too. Best news ever, right? Maybe. As you've probably noticed, the brands making a return ...

One of my favorite moments of the 1990s—and I mean this sincerely—was when LL Cool J did a commercial for GAP in 1999 where he not only showed up rocking a FUBU hat but also worked “for us ...

Remy Ma oozed retro vibes at a 90s-themed birthday party, and she nailed her look! The rapper wore FUBU overalls, a bucket hat, and 54-11's. Now THIS is how you do overalls.