Z's demand for multi-textural experiences, while Ben's Original looks to capture on-the-go consumers with portable rice cups.

GQ explores the omnipresent masculine urge to eat cereal at night—and what it means for your health.

Here’s how I build a balanced, high-protein cereal bowl that fuels my mornings without the sugar crash.

Why just eat cereal when you can turn it into art? In this wild build, I mix real cereal with clear epoxy resin to create a fully functional, one-of-a-kind cereal bowl made from actual cereal. It ...

Happy National Cereal Day, which is celebrated annually on March 7. This special holiday honors one of America's most beloved breakfast staples — cereal!

Here are all the best deals, discounts and freebies for National Cereal Day on Thursday, March 7 from brands like General Mills, Magic Spoon, Pebbles and more.

If breakfast has to be cereal, you deserve the best bowl of cereal.

🔒 INSIDERS: The votes are in and The Cereal Bowl champion has been served! Cap’n Crunch, Cheerios or Cinnamon Toast Crunch. Who was served as the breakfast of champions?

Max Stanford ate 36 bowls of Frosties in just six minutes, gobbling down one kilogram of the cereal to become the British champ as he washed it down with four pints of milk ...

A cereal bar in northern Ohio is challenging its guests to a serious beat-the-clock competition involving a whole lot of cereal and milk.