Every hamlet, town, and beach has a very particular vibe and reputation. Here’s the general lay of the land from West to East.

There's a noticeable tendency among business owners and marketers to just throw all and sundry at advertising walls (i.e. platforms) and hope that something sticks. That is a wasteful and inefficient ...

The advertising field has always been competitive. The giant brand name agencies have long dominated this market with exclusive connections to the major media outlets. However, technology has ...

So, the idea that the United States might join peers around the world in banning direct-to-consumer advertising is one that the pharma industry is taking seriously, even with the legal and ...