"Customers have shown that they will not pay any premium for these large EVs," Farley said in an earnings call.

Ford Performance invited us to Charlotte for its 2025 Season Launch party and tossed us the keys to a few of its cars and ...

Ford's vision of dominating the off-road performance vehicle market may soon take a bold step forward, with the automaker ...

Volkswagen already builds the Amarok on a Ford Ranger platform, so what if they used it to create a rugged off-roader for ...

Sales of the Toyota RAV4 apparently know no bounds, as new data from automotive analytics firm JATO Dynamics has it outpacing the venerable Ford F-150 in U.S. vehicles registrations in 2024.

The Wilderness line of models was, historically speaking, both the smartest and most obvious business decision Subaru ever made. Take a company already associated with doing outdoorsy things and give ...