Over the years, the “Oreo stripe” down the middle of the orange helmet and the helmet itself became the symbol of the team. The original helmet, which was brought back as part of the 75th anniversary, ...

Being a team's No 10 clearly means something in branding terms, but in football ones it is even more important ...

The AHL affiliates of the NHL’s New York Rangers and New York Islanders released their respective schedules for the 2025-2026 season on Thursday.

There are two potential explanations for the Commanders' sudden decision to lean heavily into their abandoned logo.

While the club had no choice but to choose a new logo, the debacle serves as a reminder that it's sometimes not wise to stray too far from tradition for a brand that has a loyal following. Drawing out ...

Ahead of Big 12 Media Days, the Arizona State football team revealed two new sets of uniforms. The home maroon and road white ...

Icarus Football is celebrating the fifth Icarus Cup with a bevy of incredibly unique jersey designs. We pick our 12 favorites (not including ours, of course). Once a year, amateur footballers from ...

Which NFL teams look awesome? Which ... don't? And who will be rocking new alternates, including "Rivalries" unis, during the ...

Honorable Mentions: American Family Field (Milwaukee Brewers, MLB); Busch Stadium (St. Louis Cardinals, MLB), Huntington Bank ...