Each example demonstrates consistent branding, creative design, strategic messaging, and efficient packaging materials. PKG agency is the authority on CPG food branding and package design.

Let's explore the topic. When technology and package design combine, the result is connected packaging. Such packaging elevates branded food packaging into an interactive marketing tool—one that ...

Fast food packaging design is so important that some designers go out of their way to imagine their own renditions. Here are some packaging ideas that were practical, exciting, or downright crazy.

Founded by IoPP in 2008, the student contest aims to highlight the best in packaging design solutions across several categories, including refrigerated food, food saving packaging, shelf-stable ...

When it comes to food-packaging design, less is usually more—with a few notable exceptions. So says a new study by Lan Anh N. Ton, an assistant professor of marketing at the Neeley School of ...

Render by PriestmanGoode PriestmanGoode's design would work on a customer-rewards basis, where buyers would pay a small fee for the packaging when ordering the food, which would be reimbursed on ...

On Thursday, Hostess announced it's getting a new logo and packaging design as part of a refresh ... Co., shared in a statement provided to Food & Wine. “When we talk to consumers about the ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default ...

More Than Half of Plastic Food Packaging Can Be Replaced, According to a New Study Among competing design interests and different strategies for engaging consumers, Innopak admits that it can be a ...

"The incorporation of nanotechnology into barrier films has proven to be a critical ingredient in our packaging design that will allow us to achieve food protection properties only seen before ...