Linda Boff could have written a ticket for any CMO job in the universe. With experience at NBC, Citigroup, and two decades at ...

Flowwow reveals how social platforms and retail tech fuel £41B in emotional purchases. Discover how UK brands can tap into ...

Fast-fashion giant Shein has been hit with a formal EU complaint over alleged "dark patterns" in its online marketing.

Leaders of Travel + Leisure and the country's largest publishing company Dotdash Meredith visited Charleston to chat travel ...

Meta platforms such as Instagram have marketed AI tools that let users create sexually explicit images of real people.

The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are ...

We’ll explore the most common psychological mistakes traders make, strategies for avoiding them, and how automation can help ...