Smucker wants to keep prices as low as possible as its revenue outlook more closely matches Wall Street analyst estimates ...

"Remember those commercials that said, 'We've secretly replaced the coffee in this fine restaurant with Folgers Crystals'? "This is the perfect time to reinvent the brand and introduce it to the ...

Folgers Instant Coffee, Classic Roast. Tina and I shoveled the silica-like crystals into our water bottles, while SpongeBob dumped them into an old peanut butter jar—a technique he’d honed to ...

Folgers? An 8-ounce jar of Folgers Classic Roast Instant Coffee Crystals ($6.48 at Sam’s Club) makes up to 120 cups. Upstart co-manufacturers such as Swift Coffee in Pennsylvania, San Francisco ...

He pours himself a steaming cup, black coffee, his first of several, and describes the moment lovingly. "Good ol' Folgers motor oil!" Simmons, 29, cracks up saying this, because yes, his friends ...

Folgers has introduced new packaging for its Instant Coffee Crystals, featuring an ergonomic, easy-to-grip shape and an easy-open flip-top lid, combined with a new, 3-ounce size offering.

Folgers is trying to be cool. It's the biggest seller of ground coffee in the U.S., but it had to confront a painful realization: its reputation isn't great. Folgers is trying to be cool.

Folgers instant coffee comes in a coarser granule, quintessential freeze-dried coffee crystal style. For our taste test, we sampled Starbucks' dark roast instant coffee, but found the brewed ...