Learn how to build a fitness brand that stands the test of time with 7 expert tips on branding, marketing, and creating loyal ...

The Agilitas-owned brand is repositioning itself for the everyday athlete who wants to stay fit without becoming a fitness fanatic.

Companies use it to expand into new markets and product categories. The global brand licensing market was valued at $337.6b ...

Renewable America has launched a new brand identity, including a redesigned logo that reflects its growth, mission, and long-term vision for community-focused clean energy.

In a culture craving belonging over bravado, brands that want to stay relevant need to show up with less spectacle, more ...

The grounds at Wimbledon have become a fashion festival with players spotted wearing Gucci, Bottega Veneta and Audemars ...

Branded merchandise has transformed into a crucial component of marketing strategies across various industries in the UK. This tangible representation of a brand can significantly enhance visibility, ...

The Italian sportswear brand's owner Pentland Brands has signed a licensing agreement Stateside with The Iconic Brands ...

Christian bodybuilders and fitfluencers are ascending to greater heights of visibility—and facing compelling questions about ...

The colourful and sustainable urban leisurewear brand has quickly developed a cult following for its high-quality clothing and ethical ethos ...

has introduced a brand refresh that reflects its alignment with BayMark Health Services and its family of programs. The refresh includes a new logo, updated marketing materials, and an enhanced ...

Cassie Ho of 'Blogilates' spoke about how she went from running a fitness channel to running two apparel companies during her fireside chat at VidCon 2025.