That night, Blue in Green was hosting a pop-up for the Japanese brand Creek Angler’s Device, a sort of if-you-know-you-know (and my husband knew) name in stylish fly-fishing inspired gear. By the time ...

You can get started with a simple rod, a reel, and a small collection ... from Orvis can hold everything you need for a day of fishing. There’s plenty of room in here for a couple fly boxes ...

Forbes contributors publish independent expert analyses and insights. Allison Olmsted covers lifestyle for active women as The Gear Diva. Founded in 1856, the Orvis Company claims to be the oldest ...

It’s safe to say that Tom Rosenbauer is a living legend in the world of fly fishing. He might not like to hear that, but it’s true. Rosenbauer is the marketing manager for Orvis Rod ...

Outdoor gear and fly fishing business Orvis is reeling in the sales. Just had to say it. The company's online fishing sales are up 100% since last year, and its wading products up 228% year over year.

The first choice and the one with the farthest reach is Orvis. Orvis is a brand synonymous with fly fishing; even if you aren't a fly angler, you've probably heard of it. They have been around the ...

The campaign got its start in 2015, when Steve Hemkins, Orvis’s vice president of rod and tackle, spent a day fly-fishing with Trout TV owner and co-host Hilary Hutcheson. “We had a blast ...

Now through June, Orvis will offer free fly fishing lessons nationwide through Orvis retail stores and participating Orvis dealers, including the shops in Asheville, North Carolina, and in ...

Outdoor gear and fly fishing business Orvis is reeling in the sales-- oh, just had to say it. The company's online fishing sales are up 100% since last year and its wading products up 228% year ...