First Direct is set to axe one of its key services for its 1.5million banking customers. The sister bank to HSBC will be scrapping its text message banking service on Saturday, August 10. The ...

For the First Direct campaign to feel truly authentic, it needs to be delivering something similar to its customers. If First Direct can start some genuinely thought-provoking campaigns around money – ...

Founded in Leeds in 1989 by Midland Bank, then one of the UK’s ’big four’, First Direct rather boldly marked its launch by celebrating its 21st anniversary, ’hijacking’ an Audi ad to ...

First Direct pilots open banking platform. HSBC's internet banking platform is testing out its service that enables customers to put all their bank accounts, from multiple providers, in one place.

Telephone and internet-based UK bank, First Direct has just launched an official app for Windows Phone. The bank today published a new app to the store, enabling Windows Phone owners to engage in ...