Every time he says the same thing, he wants to speak to Fireman Sam.' PC Van Deurs Goss, who was called to the incident, said: 'When I attended his mum was shocked to see the police there.

Owen says it might really make a difference for police officers or firefighters in certain situations if they can approach a child, offer the stuffed toy and say something like, “This is Tommy.

Someone recently spotted that a 2014 episode of the U.K. children’s show “Fireman Sam” shows a character treading on a page of the Quran, and Mattel just pulled the episode in response.

Toys R Us has launched its up to half price flash sale, it features discounts on leading brands such as Paw Patrol, Power Rangers, Fireman Sam and more. The sale is on now and ends on Tuesday ...

It added that sales globally have also been knocked by caution among customers as a result. The manufacturer of Peppa Pig and Fireman Sam toys pulled its financial targets for the year last month ...