A focus on marketing directly to homeowners sees James Hardie promote demand for its fiber cement-based products emphasizing product value, durability, and design. The strategy to increase penetration ...

Using a pressure washer makes cleaning the exterior of your home, traditionally a large undertaking, a one-day chore. I ...

The modern world is built with concrete. Humans use more concrete annually than any other material besides water. Yet cement, ...

In 2025, savvy homeowners and investors are shifting focus to two increasingly vital aspects: aesthetic value and longevity.