Pidilite’s popular adhesive brand ‘Fevicol’ will now have competition from Huntsman, makers of the Araldite range of adhesives. The company has forayed into the wood glue category with the ...

Fevicol created an outdoor activation at the Standard Chartered Mumbai Marathon, held on 20 January 2013. The activation was conceived by the adhesive brand's creative partner, Ogilvy & Mather. As the ...

Ram Kripal, a 28-year-old carpenter from Gorakhpur, a small town in the northern Indian state of Uttar Pradesh, swears by a white adhesive called Fevicol. He uses it for everything he makes--from ...

Fevicol has rolled out Speedx, a new fast-setting adhesive for which its creative agency Ogilvy & Mather has created a new TVC. The TVC shows a telephonic conversation between a furniture shop owner ...

Pidilite Industries has unveiled its new digital campaign (DVC) for Fevicol "Glue Drops" – a drop adhesive that promises to redefine the way you decorate and adhere things. The campaign ...

Fevicol, the largest selling brand of adhesives in India, has rolled out India’s first fast-setting white adhesive, Fevicol SPEEDX. This premium white adhesive is an ideal choice where timely ...

Pidilite Industries Limited has unveiled its new digital campaign (DVC) for Fevicol’s Glue Drops. As per the company, the campaign showcases the humorous story of ‘Bittoo’s’ post-birthday ...

Premium Campaign Decoded: Pidilite’s Fevicol Glue Drops help save on maintenance spent on a house Manish Dubey, chief marketing officer, Pidilite Industries, talks to BrandWagon Online about the ...