During Maker’s Mark tasting events at select Kroger and Liquor Barn locations this fall, you can bring empty glass bottles of any kind to see them be crushed into what’s known as recovered ...

Maker's Mark is reusing glass bottles as part of a Glass to Garden, which is an initiative that uses pulverize machines to crush glass into a sand-like substance.

The recovered crushed glass is finer and safer than sand for use and has many environmental benefits and opportunities for reuse, the company said. Customers at Maker’s Mark tasting events at select ...

But clever marketing is par for the course at Maker’s Mark, a label that was at least partly built on branding ingenuity (and isn’t afraid to own it). For that, we have Margie Samuels, wife of ...