Teenage-clothing retailer Anchor Blue Holding Corp. is preparing to auction its intellectual property--its trademarks, pattern books and simple, navy-and-white logo--paving the way for the brand ...

It’s a classic move in the fashion playbook when trying to signal a new direction or herald a new designer. But are shifting sensibilities leading more brands to reconsider the humble serif?

The luxury French fashion label unveiled its new logo over Labor Day weekend, and Instagram stans are turned up.

Krystle Craycraft of ModeSens says high-end consumers are swept up in "logo-mania" that has prompted the resurgence of the Italian luxury brand Gucci.

Luxury designer Versace falls in love with Ford's built-tough image, splashing the iconic car logo on menswear for the "confident man." ...

Major luxury players have historically been wary of the secondary market, concerned it could damage their carefully controlled hold on brand distribution and image, cannibalize sales and encourage ...

New York low-key women's fashion brand Veronica Beard just launched a collaboration with the NFL. The collab features 32 separate $1,000 jackets emblazoned with each NFL team's logo and colours ...

After his split from longtime partner Nike, Tiger Woods has unveiled a new logo and clothing brand, Sun Day Red, to start 2024.

Just last month, Cherry Co., a women-owned clothing brand, became an official partner with the Kansas City Chiefs, meaning the company can use the classic arrowhead logo.

In the Origins gallery, visitors are greeted by a display of the brand's origins and history, including century-old advertisements such as a 1927 feature showcasing a hard tennis racket case and a ...