Other brands using Helvetica are American Apparel, Nestlé, Luthansa, Kappa, Fendi, Energizer, Panasonic and Jeep among others ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...

Thereafter, the font is reduced and becomes modernist ... logos forms part of a trend in branding that has seen many fashion brands and tech companies implement more simplified, sans serif ...

High-profile logo redesigns often incite emotional uproars — and increasingly, public discussions of the fashion of fonts. When the British luxury brand Burberry introduced a new logo of its own ...