Creator merch startup Fanjoy filed for Chapter 11 bankruptcy this month, according to a court filing viewed by Insider. The e-commerce company partners with creators to help develop and sell ...

Jake Paul ‘doesn’t see a problem’ with how he markets merch to kids ‘Honestly, I think it’s fucking stupid that people think that’s manipulative’ ...

Last episode we talked about the people running the Jake Paul show. Today Theorists, we're Examining just WHAT Jake Paul is putting out there. He’s admitted his audience is mostly kids and YouTube has ...

Merchandise is big business. Fanjoy, an American e-commerce company which handles merch sales for Jake Paul and other big YouTubers including Casey Neistat, shipped 800,000 items in the first 11 ...

Jake Paul launched a pop-up shop with merchandise in New York City this weekend, hanging out with his most loyal fans.

Fanjoy isn't the first creator-focused merch company to face challenges in recent months. In 2022, the e-commerce company Spring (formally known as Teespring) laid off staffers across multiple teams.