CEO fame works best when it is a vehicle for boosting a stellar product, not an end in itself. Tony Hsieh became well-known for leading Zappos, even publishing a bestseller about entrepreneurship.

A famous CEO is often bad for business by Jonathan Bundy, opinion contributor - 12/27/24 9:30 AM ET. by Jonathan Bundy, opinion contributor - 12/27/24 9:30 AM ET.

5 Famous CEO Returns. Steve Jobs might be the most well-known example, but plenty of departed chief execs wind up coming back to pick up the reins. BY TESS TOWNSEND, STAFF REPORTER, ...

Opinion - A famous CEO is often bad for business. Jonathan Bundy, opinion contributor. December 27, 2024 at 9:30 AM. Copied; ...

My research suggests that celebrity CEOs drag down profits by repeating the strategies that made them famous even when times change. Opinion - A famous CEO is often bad for business Skip to main ...