In Vietnam, former researches measuring the Loyalty of customers engaged in Social Networking sites, such as: Facebook, are still rare, especially in the travel industry. This research aims to fill ...

Primary brand extensions must use Virginia Tech brand guidelines and licensing guidelines. The secondary brand extensions are the units that report up to the primary brand extensions. Examples of ...

You might have thought the Olympia Beer brand was dead when it disappeared from South Sound shelves in early 2021 as its owner announced a temporary pause in production. After some twists and ...

NEW YORK, May 19 (Reuters) - Trade-related uncertainties, ballooning fiscal debt and weakened confidence about enduring U.S. exceptionalism have weighed on U.S. assets, with the dollar one casualty.

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, with its brand now valued at $1.29 trillion — a year ...

Branding is no longer just about logos and slogans. Companies are embracing new strategies to stay relevant, connect with audiences and build lasting loyalty. Whether it’s by leveraging ...

Your visual and verbal brand guidelines should be consistently reflected on your website, mobile app and social media channels, as well as packaging, physical store interiors and signage.