The Premier League has launched a new logo which will be used from next season.. The fresh new design includes a modern take on the lion icon – a symbol that is part of the competition’s ...

The Premier League is set to drop the familiar lion from its official logo as part of a major rebranding exercise, according to the Daily Mail's Charles Sale.

And the FA, the world’s oldest football association, has managed without a ball on its badge for well over a hundred years. What is more intriguing from a brand perspective is that change in tone.

Last week, we rated the best-looking new kits for the upcoming English Premier League season. Now it’s time to flip the script and peruse the shirts you’ll want to avoid. They range from a ...

Premier League kits 2025/26 are dropping thick and fast already. Shirts a huge business these days and the journey of the ...

Arsenal's burgundy number and Liverpool's new balance era feature in the fan-voted top 12 Premier League kits of all time.

A new Premier League logo has been unveiled ahead of the 2016/2017 season. The Premier League is moving away from the logo which fans have known since 2007 and new one has been unveiled.

The Premier League has today unveiled a new logo. The graphic will be used from the start of next season and replaces the current serif font with a plainer one. The lion has been reduced to just a ...

Seeking to emulate recognisable identifiers such as the English Premier League’s lion, Premier League Limited said it wants a similar iconic image for its new logo. Premier League Limited (PLL) is a ...