Explore Minnesota is also rebuilding, back to its pre-pandemic staffing levels of about 50 employees. “We have some ways to go, but ... 2023 has proved that travel is back,” Bennett McGinty said.

Lauren Bennett McGinty, the executive director of Explore Minnesota, speaks to more than 500 travel and tourism industry leaders from across the state during Explore Minnesota's 2024 Tourism ...

Gov. Tim Walz speaks at the Explore Minnesota Tourism Conference alongside Lt. Gov. Peggy Flanagan on Tuesday, Feb. 27, 2024, at the Mayo Civic Center in Rochester.

According to Explore Minnesota Tourism's 2023 Summer Traveler Plans Survey, parks, historic sites, community and county events and festivals will be top attractions.