The state is using the logo launched by Explore Minnesota in 2014, so there were no brand development costs, besides what Explore Minnesota initially paid.

WCCO obtained Explore Minnesota contracts over the last two years that show who the state's working with on marketing and promotion.

Explore Minnesota unveils new marketing campaign to sell the state to tourists, new residents The ads in the new 'Star of the North' campaign aim to draw more visitors and new residents, and will ...

New Minnesota marketing ads unveiled, aiming to draw more tourists and new residents Travel industry experts got a first look at Explore Minnesota’s new national ad campaign touting the state.

The logo was paid for and first adopted by Explore Minnesota, the state’s tourism agency, in 2014. It was created by Little, a Minneapolis-based design agency.

Minnesota's tourism agency has removed a hacker who was peppering the agency's Facebook page with bizarre postings.

Explore Minnesota unveiled its findings for 2023, showing visitor spending at a record $14.1 billion — an increase of $1 billion over 2022.

Explore Minnesota launched a new ad campaign Monday called “The Star of the North.” And it’s not just to get people to travel here. For the first time, the state’s tourism agency is urging ...

Minnesota's tourism industry is helping people explore from a safe distance.

A new report from Explore Minnesota says the state's outdoor economy has continued to grow as an economic activity driver.

A quote from Minnesota Timberwolves star Anthony Edwards has turned into a marketing campaign for Explore Minnesota Tourism.