Marketers use semiotics to tug at heartstrings and base their advertising on your emotional response. Not all semiotic examples are pictures or logos. For example, the "Like a good neighbor ...

@markritson's new column about the KFC ad got me thinking about other examples of ads that use modified logos to communicate their message. The first one that came to mind was this sublime ad for the ...

The team behind the campaign—led by ad agency VML, developed by WPP Open X, and supported by EssenceMediacom and Ogilvy PR—scouted the logos from hundreds of examples. [Photo: Coca-Cola] “It ...

(The ad makers used ... features a unique logo, mimicking the different ways people crush their cans before recycling them.” This clever campaign is yet another example of how Coke doesn ...

Over and over again we see examples of corporate logos with hidden visual messages buried inside. Produced by Matt Johnston Follow BI Video: On Facebook More from Advertising When companies set ...

helped reverse more than 10 years of decline in Coke consumption in the U.S. The evolution of Shell’s logo (Shell) The advertising industry likes to call this type of marketing “authentic.” ...

One example we’ve all experienced is Google; this dynamic brand has the ability to be recognised without an obvious wordmark. Instead of the logo being the core of the identity it’s an identity ...