If you specialize in social events, focus your marketing activities on individuals. For weddings, for example, your main target audience will consist of the individuals or families involved in the ...

A great example is the return of Motorola in the ... You don't necessarily need to be a big brand to do event marketing right. Before you attend major music festivals, start with small-sized ...

For example, let’s imagine a big tech company ... deals in the top/middle part of the marketing funnel? This is what event marketing 3.0 is all about: making the event programs both in-person ...

For example, you could host 100 people at a venue and share ... and nothing beats the power of meeting face-to-face. I'm confident that event marketing will emerge intact as we work together for ...

Experiential event marketing has become a pivotal element ... of their minds long after the event concludes. Take the example of Vans, which hosted House of Vans pop-ups at skateparks in New ...

Vendelux saw “incredible tailwinds for the business and for the event space in general,” Reynolds said. He explained that’s due in part to other marketing channels hurting. For example ...

B2B event marketing has evolved beyond single ... Over time, events have become more unique, bigger, and more consuming. For example, events are now considered a full experience as opposed to a ...

Event marketing is the standout category in the ... experience and relive.” For example, with a festival sponsorship, the brand would be incorporated into moments like the artist line-up ...

For an example of how to do it right, check out the Word of Mouth Marketing Association's Wombat blog (Wombat stands for Word of Mouth Basic Training). It has some really useful info on it, both in ...

For example, Lollapalooza (music festival in Chicago ... to promote both themselves and the festival to the fans. It is one of the efficient event marketing strategies that’s virtually free and it ...

For example, a B2B consultancy business looking ... thus raising the ROI for event marketing. You can also track the ROI of more niche activities, such as traffic sources. A/B testing is a popular ...

All entry deadlines close at 6pm Hong Kong time (UTC/GMT+8). Below is a highlight reel from the 2024 live event in Hong Kong. For further information, you can download the entry pack here. For further ...