Ethos, pathos, and logos are referred to as artistic means of persuasion and are contrasted with non-artistic means: that is, with hard evidence, such as laws, witnesses, and contracts.

“State Farm agents assist customers coast to coast, including Sheboygan, which can serve as creative inspiration for our national ad campaigns," the statement said. Related: Freezing ...

Share Your Expertise at The ASSEMBLY Show 2025! Are you a manufacturing engineer, designer, or technology expert with insights that can transform the future of assembly manufacturing? Join us as a ...

DelDOT and other DOTs are working with contractors on improving safety messaging through telematics data from equipment. Attendees heard optimistic visions of AEC practitioners soon having more ...

Labor national secretary Paul Erickson has told the National Press Club a "lethal" advertising campaign and evidence-based approach was key to the party's decisive victory. Mr Erickson also said ...

Nike does it again. This time, with what might be a perfect ad to congratulate Scottie Scheffler for his 2025 PGA Championship. "Best player in the world? Guilty." That's all it says. That's all it ...

The ad misleadingly features the PDRM logo and names the Commercial Crime Investigation Department (CCID), giving the impression of official endorsement. In a statement released yesterday, Bukit Aman ...