CANNES, FRANCE – Entertainment is a key tenet of successful audience engagement in today's online landscape, several speakers said at an Axios event at the Cannes Lions International Festival of ...

Unique, relevant, entertaining content can set a local business apart from its other small local or big box competitors.. Let’s delve into the reasons why a content marketing strategy is crucial ...

Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. A great example is Red Bull Stratos, where Felix Baumgartner parachuted to ...

Can your marketing keep your audience entertained? We investigate marketing as entertainmentImagine it’s mid-summer and a heat wave has hit, making working conditions practically unbearable. You’re ...

Whether it’s optimizing content or a marketing campaign in entertainment, the current process to complete an iterative cycle is slow and expensive. An iterative cycle is ideation, development ...

10 tips for educational and entertaining business social media content. Here’s how you can strike that balance when creating social media content, writes columnist and consultant Shana Bull.

Content marketing dominates in today's fast-paced digital era, where attention spans are dwindling and consumer and business preferences are constantly changing. It has become imperative for ...

For marketers, the line between content and commerce has all but vanished. Today’s audiences – especially Gen Z – aren’t just consuming media, they’re living in it.

For many in Hollywood, AI has been a swear word. That may be changing. According to a new study by the talent agency UTA, 73 percent of entertainment and marketing creatives believe generative ...

Today, Variety announced the initial programming slate for the 2025 Entertainment Marketing Summit, presented by Deloitte, on April 24 in Los Angeles. The summit will identify the best ...

HONOLULU-HI (KITV-4) Influencer marketing isn’t cheap, Dwayne “The Rock” Johnson charges $1.5 million for one post. The global social media market size is expected to grow from about $160 ...