The program that has operated since 1974 will break off into its own high school and middle school starting this school year.

Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Why would college football be any different? Tucked away inside a dresser drawer, I have my old summer league baseball uniforms from junior high. There’s a Flentje's Plumbing logo in the upper ...

The apparel company that makes the jersey puts its logo on college uniforms. The uniforms also feature conference logos and school branding, but, thus far, no sponsorship logos. I expect that to ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...

The Big Ten Conference, founded in 1896, has expanded to 18 teams and is the largest conference in college athletics. USA TODAY ranked the Big Ten teams' logos, from worst to best, considering ...