Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming.

"Elf on the Shelf" is a popular tradition for many this time of year, and an Oldham County middle school principal brought it to life.

Make the kids (and grownups) in your family giggle with delight at these funny and clever Elf on the Shelf ideas.

Snoop Dogg shares a hilarious video of his grandkids receiving a letter from the Elf on the Shelf. In the video, his grandkids admit they're "too scared to move" after learning that the elf would ...

On Thursday, Dec. 5 the rapper, 53, shared a video on his Instagram of two of his grandkids receiving a letter from an Elf on the Shelf as they started counting down to Christmas.

Even the creators of The Elf on a Shelf, 50-year-old twins Chanda Bell and Christa Pitts, understand why it can be frustrating, but recommend parents keep it simple.

Print these adorable Elf on the Shelf Welcome letters from your home, from a LEGO-themed letter to a Star Wars-inspired Yoda-themed letter ...

When does Elf on the Shelf come? The cute holiday celebrity, Elf on the Shelf, typically comes at the beginning of December, often on Dec. 1, as part of the holiday tradition leading up to Christmas.

These lazy easy elf on the shelf ideas are just as magically with a lot less effort.

On Dec. 1, the first thing I did after waking up was look for the elf and the mischievous things it might have done, says Cherlyn Byrd, age 14.