$18 lip gloss and 'glazed donut' skin: ... Rhode's affordable-yet-chic positioning gives it a clear advantage," Teng said. ... "ELF cosmetics is about $6.50 in its core entry price point, ...

“I’m not a gloss girl, but the clear gloss with the glitter is so cute I had to buy! Lightweight on the lips, nonsticky, and just cute all around. 10/10,” a third shopper raved. Well, we ...

We tested a range of lip-plumping glosses from brands including Million Dollar Facial, MAC, Elf, Project Lip Plump and more to find out. Scroll down for the results.

The e.l.f. Squeeze Me Lip Balm ($4) is an ultra-nourishing, glossy tinted lip balm that gives users the perfect, hydrated pout. Packed with Hyaluronic acid, shea butter, and goji berry, this lip ...

Hailey Bieber's Rhode was just sold to ELF Beauty for a billion dollars. Rhode, a skincare-makeup hybrid brand, sells just 10 products in minimalist packaging. From $18 affordable luxury products ...