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Maybelline is a household brand in the cosmetic industry, giving consumers quality goods at affordable prices for decades.

Even the outer packaging is intentionally ergonomic and has large, easy-to-pull tabs that don't require as much dexterity. "I ...

L et’s keep this Short n’ Sweet—we’ve always been on the lookout for Sabrina Carpenter's makeup routine. And now, thanks to ...

I've been learning more about using tallow in homemade soaps, salves and balms. A simple and nourishing way to care for your ...

Celebrity makeup artist Carolina Gonzalez, who works with the likes of Blake Lively, Gigi Hadid and Kelsey Asbille, said she ...

This Polly Pocket-sized, award-winning mist is a new handbag essential. If you think you don’t need a face mist in winter ...

Celebrating Galentine's Day with friends this year? From beauty to tech, shop our picks for the best gifts that your besties ...

Italian hip makeup brand EspressOh is expanding into skin care. The label is launching its first two products in the category ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

G2 was founded in 2015 by former League of Legends pro Carlos “ocelote” Rodríguez Santiago and investor Jens Hilgers. It’s ...

Hailey Bieber knows how to build the hype around a product. The beauty mogul, influencer (she has a casual 54 million ...